4Good Programme South Africa

The aim of the 4Good Programme South Africa is to promote the development of women innovators in developing countries to support innovations that are developed by women and for women. This is achieved by providing women innovators in South Africa with access to the knowledge, skills, and expertise that they need.

Specifically, the programme is designed to provide women innovators in developing countries with access to the knowledge, skills, and expertise to grow, sustain, and scale their businesses. The programme is a bespoke 12-month intervention geared to accelerate women-owned businesses by giving them the necessary tools to shift their businesses from survive to thrive and flourish in a notably male-dominated entrepreneurial ecosystem in South Africa.

The 4Good Programme will be expected to demonstrate the necessary qualities to take the fullest advantage of this opportunity, including ambitious company growth goals, energy, creativity, entrepreneurial purpose and passion, within the local South African ecosystem with growth goals to expand beyond the South Africa borders.

The programme helps to instil confidence, conviction, tenacity, plan and overall professional acumen in participants, to take their business and scale it into a market leader. The programme is intentionally designed to upskill and promote more women innovators, enable a platform for women-owned businesses to become more marketable and recognized, and enable linkages and networks for women entrepreneurs and innovators.

The 4Good Programme alumni will complete the programme having the maturity and level of business sophistication needed to interact effectively with potential investors, high-level business advisors, and top executives. They will also have a better understanding of tech and digital, enabling them to develop ways to disrupt local markets using innovation and strategy. Leadership is a critical component in the programme that will build confidence, abilities as a leader, and courage to challenge current obstacles and demystify the gender disparity.