UN Women and TAG Heuer link glamour with women’s empowerment

Date: Monday, November 12, 2012

UN Women Deputy Executive Director John Hendra with actress Cameron Diaz and CEO Jean-Christophe Babin at the TAG Heuer fundraising gala on 10 November 2012. Photo: TAG Heuer/Rob Loud

Hollywood actress Cameron Diaz joined forces with UN Women at a glamorous fundraising event under the stars hosted by Swiss watchmaker TAG Heuer in New York on Saturday 10 November.

The event, held below the glass-cubed planetarium sphere of the American Museum of Natural History, brought together celebrities such as Leonardo DiCaprio, as well as 500 leaders from business, fashion and media to raise awareness on gender equality and to recall that the proverbial clock is ticking for women's rights worldwide.

“Imagine you worked all day long and didn't get paid for it. Or worse, you came home and got beaten", Cameron Diaz said at a press conference. “We take a lot of our rights for granted, but many women in many countries don't have those rights. I admire the important work UN Women does and I'm very excited to support their work, she added.

A portion of the profits from the sale of TAG Heuer's Link Lady Trilogy edition, for which Cameron Diaz is the Brand Ambassador, will go to UN Women.

Actress Cameron Diaz with UN Women Deputy Executive Director John Hendra at a press conference during the TAG Heuer fundraising gala on 10 November 2012. Photo: TAG Heuer/Rob Loud

UN Women's Deputy Executive Director John Hendra thanked TAG Heuer and Ms. Diaz for their partnership and support. “It's not just the right thing to do from a human rights perspective to empower women - it's also economically a smart thing to do, Mr. Hendra said. “We need to invest more in women in order to have a more balanced and equal world, he added.

TAG Heuer, a signatory of the Women's Empowerment Principles and longtime partner of UN Women, pledged $100 for each guest to UN Women as well as to the New York Cares' Hurricane Sandy Relief Fund.