International Womens Day
Times Square lights up for UN Women and women’s rights
Date: 10 Mar 2014
On 8 March 2014, International Women’s Day, a series of UN Women messages lit up the Nasdaq screen in Times Square, New York. Rather than the usual stock market information, NASDAQ’s seven-story-tall MarketSite video tower ran a series of UN Women images five times an hour throughout the day. This key public spot was provided free of charge to help raise awareness of women’s rights and the organization’s work.
The presentation featured seven image-based slides beginning with the 2014 theme for International Women’s Day, followed by messages about UN Women’s work.
Hundreds of thousands of people visit Times Square every day. It is considered of the world's most visited tourist attractions, hosting tens of millions of visitors annually. According to the official website of Times Square, its signage advertising can expect nearly 1.5 million impressions each day.