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This brief focuses on the impacts of COVID-19 on women and girls in sports in five areas—leadership, gender-based violence, economic opportunities, media participation and representation, and girls’ participation in sport—and presents key recommendations to different actors in the sport ecosystem to respond to the crisis with a gender perspective and recover better in terms of gender equality.
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In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals.