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Cannes, France, 20 June 2022 – UN Women and the Unstereotype Alliance, an industry-led coalition convened by UN Women to eradicate harmful stereotypes in advertising, today launched “The Levers of Change: Gender Equality Attitudes Study 2022, the latest iteration of a bi-annual global study that tracks attitudes towards gender. The 20-country-wide survey shows that some antiquated views of gender have been exacerbated during the COVID-19 pandemic. The study, developed under the leadership of UN Women in partnership with Johnson & Johnson, Kantar, Procter & Gamble and Unilever, examines perceptions across a multitude of areas including leadership and political participation, education, healthcare, the workplace, media representation, marriage and family life, safety and violence, and control over personal decisions. The results of the survey were revealed during the 2022 Cannes Lions International Festival of Creativity, which has sharpened its focus on Diversity, Equity, and Inclusion this year.
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The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos. The report examines the impact of intersectionality in advertising across four countries (Japan, Turkey, the United Kingdom, and the United States) revealing that advertising that represents people across a variety of social categorizations resonates with all consumers.
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The Unstereotype Alliance today launches a national chapter in Mexico, on the inaugural day of the Generation Equality Forum in Mexico City. A coalition of nine major advertisers and industry associations have united to combat harmful stereotypes in the country’s advertising and media content.
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Convened by UN Women, the United Nations entity for women’s empowerment, a new advertising coalition to tackle harmful stereotypes in UK advertising and media content launches today. The initiative will focus on encouraging diverse, inclusive and non-stereotypical representations of marginalised groups, initially focusing on the experiences of women of colour.
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Ten countries surveyed in partnership with Kantar demonstrate that harmful gender-based stereotypes and attitudes act as barriers to a more fair and balanced society
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Cannes Lions has today announced Phumzile Mlambo-Ngcuka, United Nations Under-Secretary-General and Executive Director of UN Women, as the recipient of the 2019 Cannes LionHeart in recognition of her advocacy for women, human rights, and social justice throughout the world, and for her leadership of the industry-wide diversity initiative, The Unstereotype Alliance.
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The Unstereotype Alliance, an industry-led initiative convened by UN Women to end harmful stereotypes often perpetuated through advertising, celebrates major achievements on its first anniversary at the Cannes International Festival of Creativity.
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Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, is joining industry leaders at the Cannes Lions Festival of Creativity this week. She will call on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising.
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More than 35 leading media outlets commit to increase women’s representation in the newsroom and in news content
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The Geena Davis Institute on Gender in Media, UN Women and The Rockefeller Foundation present first-ever international study on gender images in global films. Study conducted by Stacy L. Smith (PhD), Marc Choueiti, & Katherine Pieper (PhD) at the Media, Diversity & Social Change Initiative at the Annenberg School for Communication and Journalism, University of Southern California.
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The study will analyse gender stereotypes and representation of women and girls in the top-grossing international family films in Australia, China, France, Germany, India, Italy, Japan, Russia, Spain and the United Kingdom. It is the first such study ever undertaken.