Shiseido becomes the first Japanese company to partner with UN Women to promote gender equality in Japan


Tokyo, Japan — Shiseido and UN Women have announced a partnership to promote gender equality in Japan. Grounded in UN Women’s universal mandate to advance gender equality and Shiseido's commitment towards women’s advancement, the partnership aims to raise awareness of gender inequality and develop capacities of young women and men to act as agents of change.

Shiseido, one of the oldest Japanese multinational personal care companies, commits to strengthen its management focus on diversity, and in particular, on women’s advancement, as a critical area of action. In 2010, Shiseido was among the first Japanese companies to sign the Women's Empowerment Principles (WEPs), a set of practical guidelines for companies on how to empower women in the workplace, marketplace and community developed by UN Women and the UN Global Compact. Shiseido has been internationally acclaimed for its efforts receiving the “1st WEPs Leadership Award” in 2013.

Under the framework of the new partnership, Shiseido will be developing and launching an educational programme on gender equality for the younger generation and promoting UN Women's HeForShe initiative.

Read the full press release on UN Women's regional website for Asia and the Pacific.