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COVID-19: Promoting positive gender roles in marketing and advertising
In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.
Additional documents
Bibliographic information
Resource type(s):
Good practices
Manuals and tools
UN Women office publishing:
UN Women Headquarters Office
Number of pages
8
Publishing entities
United Nations Children’s Fund (UNICEF); United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)
COVID-19
Communications and media
Gender equality and inequality
Gender equality and women’s empowerment
Gender stereotypes
Health
Men and boys (masculinity)
New media
Traditional media
