COVID-19: Promoting positive gender roles in marketing and advertising

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COVID-19: Promoting positive gender roles in marketing and advertising

In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

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Bibliographic information

UN Women office publishing: UN Women Headquarters
Publication year
2022
Number of pages
8