COVID-19: Promoting positive gender roles in marketing and advertising
In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.
Subject area(s): Communications and media; COVID-19; Gender equality and inequality; Gender equality and women’s empowerment; Gender stereotypes; Health; Men and boys (masculinity); New media; Traditional media
UN Women office involved in publication: UN Women Headquarters
Publication year: 2020
Number of pages: 8