UNiTE by 2030 to End Violence against Women campaign
The UN Secretary-General’s UNiTE by 2030 to End Violence against Women campaign (UNiTE campaign), managed by UN Women, is a multi-year effort aimed at preventing and eliminating violence against women and girls around the world. It calls on governments, civil society, women’s organizations, young people, the private sector, the media, and the entire UN system to join forces in addressing the global pandemic of violence against women and girls.
In 2019 and 2020, the UNiTE Campaign will align its advocacy activities under the umbrella of UN Women’s Generation Equality campaign that marks the 25th anniversary of the Beijing Declaration and Platform for Action. A global blueprint for women’s and girls’ rights adopted unanimously by 189 Member States in 1995, the Beijing Platform for Action sets strategic objectives and actions in 12 critical areas of concern, including ending violence against women and girls.
Kicking off during the 16 Days of Activism against Gender-Based Violence (25 November – 10 December 2019), the UNiTE campaign will specifically focus on the issue of rape for the next two years. While the names, times, and contexts may differ, women and girls universally experience rape, sexual violence, and abuse. Rape is rooted in a complex set of patriarchal beliefs, power, and control that continue to create a social environment in which sexual violence is pervasive and normalized.
In 2019, the UNiTE campaign will mark the 16 Days of Activism against Gender-Based Violence, from 25 November to 10 December, under the theme, “Orange the World: Generation Equality Stands against Rape!”