Media Advisory: Press Conference for UN Women launch of HeForShe IMPACT 10x10x10 Initiative

UN Secretary-General Ban Ki-moon, UN Women Executive Director Phumzile Mlambo-Ngcuka, UN Women Goodwill Ambassador Emma Watson, and top global leaders to announce dynamic new initiative on 23 January

Date: 22 January 2015

Who:   
Mr. Ban Ki-moon, UN Secretary-General
H.E. Paul Kagame, President of Rwanda
H.E. Stefan Löfven, Prime Minister of Sweden
Ms. Phumzile Mlambo-Ngcuka, Executive Director, UN Women
Ms. Emma Watson, UN Women Goodwill Ambassador
Mr. Paul Polman, CEO, Unilever

What: UN Women, the United Nations entity dedicated to achieving gender equality and women’s empowerment, will unveil HeForShe’s new pilot initiative, to galvanize momentum in advancing gender equality and women’s empowerment. The new campaign IMPACT 10X10X10 is a one-year pilot effort that aims to engage governments, corporations and universities as instruments of change positioned within some of the communities that most need to address deficiencies in women’s empowerment and gender equality.

Top global leaders who will serve as founding Champions of the effort will be present to speak about the initiative and take questions from media. After the press conference, a panel event will take place for invited guests.

Seats are extremely limited; RSVP by Thursday, 22 January.
Attending media must have a reconfirmation from Marian Salzman, CEO, Havas PR.
RSVP to Marian.Salzman[at]havasww.com

When: Friday, 23 January, 8-8.30 a.m. Central European Time (CET)

Where: Kirchner Museum
Ernst Ludwig Kirchner Platz
Promenade 82
CH-7270, Davos

Livestream will be available here;
Images from the press conference as well as B-roll footage will be available here:
Follow live coverage from @UN_Women, @HeforShe, @ONUMujeres, @ONUFemmes and the hashtag #HeforShe.

About UN Women
UN Women is the UN entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. For more information, visit www.unwomen.org. UN Women, 220 E. 42nd St., New York, NY 10017. Tel: +1 646 781-4400. Fax: +1 646 781-4496.

About HeForShe
HeForShe is a solidarity movement that calls upon men and boys to stand up against the persisting inequalities faced by women and girls globally. The campaign strengthens the support for women’s rights as human rights by enlisting the support of men and exhorting them to put themselves forward as advocates for gender equality. For more information, visit www.heforshe.org