World Cup Fans to be greeted with new app: ending violence against women is the goal
Posters, billboards and ads on public transit will promote a new smartphone app that provides information for women who’ve experienced violence.
12 June 2014
Wendely Leal, one of the designers and programmers of Clique 180 in the official launch of the app in Brasília, capital of Brazil. He used the information of the app to help a friend in a situation of gender violence. Photo: UN Women/Isabel Clavelin
During the World Cup in Brazil, locals and tourists will come across posters,
billboards and ads on buses and subways with an image of women and men holding a
cellphone with the following message: “Violência contra as mulheres? Eu ligo
180” ("Violence against women? I'll call 180".)
Launched on 22 May, the government campaign emphasizes the public’s
responsibility to end violence against women. It promotes a 24-hour women’s
helpline (Central de Atendimento à Mulher – Ligue 180), where survivors of
violence can access information about their rights, where and how to seek help,
and report cases. The hotline has received over 3 million calls since its
creation in 2005 – an impressive number that they hope to increase.
Around 40 per cent of Brazilian women have experienced domestic violence at
some point in their lives.  In 2012, 50,617 rapes were
reported in Brazil and more than 92,000 women were
killed between 1980 and 2012. Building an app to promote
the hotline was an imperative step for Brazil ranks 4th in the world in the
number of smartphones – with some 70 million handsets in the country in 2013.
More than 100 million Brazilians – which is around half of the total population
of nearly 200 million – use the Internet.
The newly developed smartphone application Clique 180 provides information
about the types of violence against women and the country's legislation for each
crime, as well as guidelines on what to do and where to go for women who have
suffered different types of violence. It includes a button to dial the Women´s
Helpline and a collaborative tool that allows users to pin areas of the city
that pose safety risks on a map. The app is supported by a website (www.clique180.org.br).
Developed for iOS and Android operating systems by UN Women, in partnership
with the British Embassy, the Clique 180 app builds on a previous
SmartWomen App piloted in 2013 under the Rio de Janeiro Safe and Sustainable
City for All Joint Programme “Rio por Elas”, in partnership with UN-Habitat and
UNICEF. It was tested in 10 favelas (shantytowns) in Rio.
Maria do Carmo Bittencourt, coordinator of the State Reference Center for Women in Porto Alegre, capital of Rio Grande do Sul, in southern Brazil. She believes that with Clique 180 women will find in an easier way the locations of the right services that belongs to the Network of Specialized Services of Assistance to Women. Photo: UN Women/Thays Prado
The new app has many improvements. Besides redesigning layout, improving the
navigability and adding new features, the app now includes nation-wide services
and is available for free download on the Apple Store and the Google Play Store.
Using geolocation, Clique 180 taps into a Network of Specialized Services of
Assistance to Women – indicating which local, state-level or federal public
services, non-governmental or academic resources are located closest to the
user, their hours of operation and how to get there.
In early May, even before its official launch, Wendely Leal, a designer and
programmer who was part of the team that developed Clique 180, already used it
to help a friend identify and report violence she had experienced.
“My friend left the bar running, scared, crying. She called me immediately to
tell me what had happened. As she spoke … I remembered the information I had
because I was programing Clique 180,” explains Mr. Leal. “So, I read about
violence to her, explaining that she was a victim of a crime under Brazilian
law. Then, using the app, I found the most appropriate kind of service among the
Network of Specialized Services of Assistance to Women and located the closest
police station specialized in assisting women. Finally, we went there to
register a police report.”
Ideojane Melo Conceição, educator and activist of the Women’s Collective of
Feira de Santana, a women's rights organization in the state of Bahia,
northeastern Brazil, is in daily contact with women who don’t realize they are
experiencing violence in personal relationships, at work or on public transport.
“There are many types of violence that affect different women in different
ways,” she says. “It is very important that the app clarifies this, through
simple words with lots of examples.”
Maria do Carmo Bittencourt, coordinator of the State Reference Centre for
Women in Porto Alegre, capital of the state of Rio Grande do Sul, in southern
Brazil, explains that many women choose not to seek services for women survivors
of violence in their own city, especially in small towns, because they feel
embarrassed to be entering the site.
“Because the application has registered services across the country, these
women may also find other locations outside of their cities to ask for help or
make a complaint,” she says.
In addition to developing the app, UN Women has also been researching how
mobile technologies can be used to prevent and respond to violence against women
and girls. A Global Mapping project with Microsoft is underway on women’s access
to and use of mobiles phones to prevent, document and respond to violence in
public spaces – in the cities of Rio de Janeiro, New Delhi and Marrakech. The
results of this research will be released later this year.
“It is essential that information that can save the lives of women reaches
everyone, everywhere,” says Nadine Gasman, Representative of UN Women Brazil.
“We are proud to be able to offer this tool that will help women recognize the
situations of violence they experience and access public services to break this
vicious cycle of patriarchal domination.”
 Departamento Intersindical de Estatística e
Estudos Socioeconômicos (Dieese), Anuário das Mulheres Brasileiras, 2011.
 Fórum Brasileiro de Segurança Pública, Anuário
Brasileiro de Segurança Pública, 2013. Disponível em:
 Centro Brasileiro de Estudos Latino-Americanos e
Faculdade Latino-Americana de Ciências Sociais, Mapa da Violência, 2012.
http://www.mapadaviolencia.org.br/index.php (acessada em 11 de setembro de
 Consultoria Morgan Stanley
 IBOPE 2013