On 3 March 2020, actress and singer Ximena Sariñana was launched as the first UN Women National Goodwill Ambassador for Mexico. In this role, the artist has carried out a series of digital activations and has joined UN Women’s events and communication campaigns using her platforms and her work to promote the human rights of women and girls. She has become a key spokesperson to promote co-responsibility in care work, as well as the prevention and elimination of violence against women and girls in Mexico and Latin America.