Markets for Change to seek safety and better earnings for women in the Pacific


Suva — The Markets for Change (M4C) project, which officially launched at Suva Municipal Market in Fiji on 29 April 2014 is a key component of UN Women Pacific’s Women’s Economic Empowerment programme. The project’s goal is to ensure that marketplaces in rural and urban areas in Fiji, Solomon Islands, and Vanuatu are safe, inclusive and non-discriminatory, promoting gender equality and women’s empowerment.

Fiji Markets for Change Press Conference
(L-R) The Permanent Secretary for Local Government, Urban Development, Housing and Environment, Samuela Namosimalua; UN Women Representative at the Fiji Multi-Country Office, Elzira Sagynbaeva; UN Resident Coordinator, Osnat Lubrani; Australian Parliamentary Secretary to the Minister for Foreign Affairs, Senator Brett Mason. Photo credit: UN Women

The bulk of the funding for the six-year, multi-country initiative has been provided by the Australian Government’s Department of Foreign Affairs and Trade, with USD 4.6 million earmarked for Fiji, USD 2.9 million for Vanuatu and USD 2.5 million for Solomon Islands.

Marketplaces are key sites for economic activity in Pacific Island countries and territories and while they may initially seem small-scale, they are not only central to the livelihoods of many households, they also make a significant contribution to individual countries’ gross domestic product. Vendors, especially women, face numerous day-to-day challenges in their workplaces – the hours are long, the profits are low and violence against women is widely reported.

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