Elizabeth Arden and Reese Witherspoon announce 2019 'March On' for women campaign
Iconic beauty brand and actor/activist advance philanthropic campaign supporting UN Women
Date: Thursday, March 7, 2019
Originally published by PRNewswire
Today, Elizabeth Arden announces “March On Pink”, the next phase of the brand's signature philanthropic campaign, through a USD 1 million pledge supporting UN Women in their work to advance women's issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in "Pink Punch" shade will be sold globally with 100 per cent of the proceeds donated to UN Women.
Following last year's limited-edition March On lipstick in Elizabeth Arden's classic red, this year's March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women's boldness and femininity.
"It's an incredible time to be a woman. The work we're doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally," says Reese Witherspoon, Elizabeth Arden's Storyteller-in-Chief and female advocate. "I'm in this for all women—for my daughter, my mother, and all the amazing women in my life."
As an early supporter of women's rights, the brand's legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women's rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.
"From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit," says Ava Huang, General Manager, Elizabeth Arden. "Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women's strength and the powerful possibilities when we support one another. We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality."
"One of the strongest drivers of change toward gender equality is widespread awareness and participation," explained Tia T. Gordon, Chief of Communications and Advocacy, UN Women. "The funds raised through March On will continue to fuel UN Women's 'Making Every Woman and Girl Count' gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction."
The March On Beautiful Color Lipstick in Pink Punch will be available Beginning March 2019 for USD 26.50 on ElizabethArden.com and in department stores globally. #TogetherWeMarchOn