UN Women scores goals for gender equality at the FIFA Women’s World Cup
Date: Friday, June 7, 2019
This month the world of football is looking to France, where the top 24 teams compete in the FIFA Women’s World Cup. UN Women attended the opening match in Paris and joined FIFA’s Global Women’s Football Convention on 7 June. The Convention, led by FIFA President Gianni Infantino and Secretary-General Fatma Samoura, brought together leaders from the sport industry and politics to discuss the future of women’s football and the positive impact of sport on empowering women and girls around the world.
“We have not put our money where our mouth is. This gap in investment is affecting their ability to excel & be rewarded for their work. Media also need to know their role. Whatever we invest in women will pay off hundred-fold.”- @SahleWorkZewde,President of Ethiopia. #FIFAWFC2019 pic.twitter.com/VjVhOrJWU7— UN Women (@UN_Women) June 7, 2019
"Discrimination towards women is certainly a topic that we need to address seriously, and we can through football."— FIFA Women's World Cup (@FIFAWWC) June 7, 2019
FIFA President Gianni Infantino opens day 2 of the #FIFAWFC2019
Live 📽️ https://t.co/0ePsG2rq50 pic.twitter.com/ZVDrF6sbV1
Resounding among many speakers, from the President of Ethiopia, the Premier Minister of Barbados and the Vice President of Colombia to FIFA legend Mia Hamm, was a call for increased investment in the women’s game, the biggest potential for growth in football.
.@miaamormottley Barbados PM #FIFAWFC2019 spoke about being determined to push 🚺⚽️ & how her country is developing great things for women's football including a strong nat. team. pic.twitter.com/ZBLtK8PmTi— Fatma Samoura (@fatma_samoura) June 7, 2019
“Women’s empowerment is not only a question of rights, it’s also an economic opportunity. We are committed to invest in women’s football and towards equal pay. The salary discrepancies are unacceptable.”- @mluciaramirez, VP of Colombia. #FIFAWFC2019 #FIFAWWC pic.twitter.com/YELeYFZsOe— UN Women (@UN_Women) June 7, 2019
At the Convention, UN Women and FIFA signed a Memorandum of Understanding (MoU) to work together to change policies, raise awareness on gender equality, and use football as a tool to empower women and girls worldwide.
“This game is marketable, this game is beautiful, you just have to make an investment. When you go to the supermarket, you rarely go to the back corner. If you put it in the front, people will buy it.”- #FIFAWWC Legend @MiaHamm on the commercialization of women’s ⚽️. #FIFAWFC2019 pic.twitter.com/FRZ7Y86RyR— UN Women (@UN_Women) June 7, 2019
History was made today as @FIFAcom, represented by President Infantino & @UN_Women, represented by its Executive Director @phumzileunwomen signed a game changing MOU. More here: https://t.co/z9rLKgiCK3 pic.twitter.com/Ofh1R6uxOZ— Fatma Samoura (@fatma_samoura) June 7, 2019
“UN Women and FIFA are committed to levelling the playing field for women and girls, leveraging football’s mass appeal to bring positive change around the world,” said UN Women Executive Director Phumzile Mlambo-Ngcuka. “We are confident that this partnership will make a real difference to the gender inequality that we currently see in all sports, and that we are working to end throughout society, knowing that the benefits are for everyone,” she added.
“We are challenged in the implementation of the SDGs; we’re not reaching targets and the pace is slow. Sport plays a critical part and is a potential accelerator in the implementation of the SDGs.” - @phumzileunwomen #FIFAWFC2019 #FIFAWWC pic.twitter.com/HfHD2OCRxB— UN Women (@UN_Women) June 7, 2019
“FIFA has a social role. We can virtually reach all children, boys & girls, through ⚽️. We can teach values. We want this partnership to make a concrete difference for women & girls around the world.“- Gianni Infantino, FIFA President #FIFAWFC2019 #FIFAWWC pic.twitter.com/9vrZdlC9cF— UN Women (@UN_Women) June 7, 2019
Following the Convention, the Executive Director joined FIFA President Gianni Infantino, Secretary-General Fatma Samoura, host-country President Emmanuel Macron and other Heads of State and Government at the opening match of France vs. South Korea.